Authentic marketing is a set of strategies and tools that allow you to be yourself in business, to make good use of your strengths and to tailor your business to your needs. In doing so, you don’t have to resort to coercive techniques that get customers where you need them to go once, but don’t lead to repeat business.
2024
20/7
One (wo)man show
You get a business license and start your own business. And somehow you’re expected to eventually hire some employees, start a business, then add another branch to it, and keep growing until you die. But there is an alternative to this scenario that more and more entrepreneurs are choosing every [...]
