A brand is a collection of associations that people think of when they think of you. It includes not only visuals, but also the tonality of communication, customer promise, archetype and many other things. I write about branding in this column.
2024
26/1
What do I actually do?
Marketing consultancy is a broad term under which you can imagine many things. That's why I decided to let you take a peek into my magical kitchen and describe in more detail what I can specifically do for you in consulting and mentoring. I call myself a Marketing Witch, because [...]