Most articles on authentic entrepreneurship (including mine) will tell you that you should set up your business on your terms. But they don´t specify what you should set up or how you should do it. So I've tried to write down some practical tips on what to get clear on, [...]
You get a business license and start your own business. And somehow you’re expected to eventually hire some employees, start a business, then add another branch to it, and keep growing until you die. But there is an alternative to this scenario that more and more entrepreneurs are choosing every [...]
What role do social media play in my marketing mix? I have been asking myself this question for quite a long time. That’s why this April I decided to take a break from them for a whole month. If you’re wondering what I found out, I have two pieces of [...]
Lately, I've been meeting two types of small business owners. One is inspired by the marketing strategy of large corporations and tries to reach as many people as possible, as automated as possible. Someone will catch on. The other tries to distance themselves from the mainstream. For them, marketing is [...]
Is your business working to your expectations? One thing is how you feel about it. And it's another to have facts and figures. In this article, you'll find inspiration for a few simple calculations that are worth doing from time to time. 1. Minimum hourly rate When you're selling products, [...]
In my consultations with freelancers and freelancers, I discuss websites quite often. How to make it clear and easy to read for visitors and how to successfully lead the customer to a purchase. Most of the time, we come to the conclusion that one of the following nine things is [...]
Do you also feel like the environment around you is changing faster than before? That the tools and processes you built your business on no longer work at all, or at least not the way you were used to? That everyone around you has easily adapted to the trends, only [...]
Marketing consultancy is a broad term under which you can imagine many things. That's why I decided to let you take a peek into my magical kitchen and describe in more detail what I can specifically do for you in consulting and mentoring. I call myself a Marketing Witch, because [...]